Overview
How might we create a digital solution that makes anxiety management more personal and socially supportive?
Our approach focuses on personalization, community, and accessibility to redefine how users manage anxiety. By combining tailored support strategies with a strong sense of belonging, our solution goes beyond generic self-help tools. Through customized coping techniques, peer interactions, and guided support, we aim to create an engaging, safe, and adaptive experience that empowers users to navigate their mental well-being effectively.
Who is this product for?
For individuals navigating anxiety who seek tailored coping strategies, a supportive community, and a more engaging alternative to generic mental health apps
Goal:
To create a personalized and community-driven anxiety management solution that empowers users with tailored coping mechanisms, fosters a sense of belonging, and enhances overall mental well-being.
Problem:
Current anxiety management apps provide one-size-fits-all solutions and lack engagement and peer support, leaving users feeling disconnected and underserved in their mental health journey.
Opportunity:
By bridging the gap between personalized mental health support and community-driven engagement, we can offer a unique and adaptive solution that enhances user well-being, fosters ongoing support networks, and improves long-term mental health outcomes.
Trust the process
Competitor analysis:
Conducted impactful competitor analysis on Calm, HeadSpace and BetterHelp, refining my product design by extracting insights on convenience, user-friendliness, social aspects, and business features.
Process we followed...
1. User Research
We recruited 6 participants and conducted our study via recorded Zoom to gain valuable insights into user needs and preferences in the realm of mobile applications addressing mental health concerns.
2. Iteration 01
By incorporating user insights, we have designed an anxiety management application that aligns seamlessly with all identified user needs
3. Usability Research
We conducted usability study where we observed 4 tasks, encouraging verbalizing through tasks and also asked open ended questions
4. Updated Design
Following the analysis of usability results, we implemented modifications to the prototype to enhance its functionality and user experience
We covered the behavior of our user group this product intends to cater
How is AnxietyEase different?
AnxietyEase combines personalized support, community engagement, and AI-driven assistance, offering tailored coping strategies, affordable therapist consultations, and a 24/7 chatbot for continuous anxiety management.
How did I solve the problem?
By integrating customizable anxiety-relief techniques, a supportive community space, and AI-powered guidance, I created a holistic and accessible solution that adapts to individual needs while ensuring professional support remains within reach.
Wireframe
Once the features were finalized through iterations, we created high-fidelity wireframes, which were later refined into the visual design. We focused on addressing user pain points and opportunities, ensuring a smooth onboarding experience and an intuitive, visually engaging homepage.
Creating value
Taking up space where there is none
Post-competitor analysis, I posed three key questions:
1. Problem solved?
2. Benefits?
3. Why us over them?
Value prop
AnxietyEase goes beyond generic stress relief by offering a deeply personalized approach to mental well-being. Through intuitive ways for reducing stress, tailored recommendations, and guided 1-on-1 sessions, it empowers users to manage anxiety in a way that feels intuitive, supportive, and uniquely theirs—something most wellness apps overlook.
Features:
Benefits:
Usability Research - Tasks Given For Users
Task 1: As a new user, begin your journey by registering with the application. Once registered, your next step is to navigate and familiarize yourself with the features on the application's home page
Task 2: Please navigate to the section that directs you to explore inspirational stories shared by other users within the application. Once there, we would want you to post your own story.
Task 3: Place yourself in a scenario where immediate assistance is required, and assess how effectively the app addresses your current needs for support and assistance.
Task 4: Put yourself in a scenario where you desire to listen to a podcast aligned with your current anxiety level. Demonstrate how you would navigate through the application to find and engage with a relevant podcast that caters to your specific anxiety level.
Key Findings Summary:
Next Steps
Moving forward, we plan to conduct another round of usability testing with a fully functional prototype to refine the user experience further. Once launched, our priority will be to ensure accessible and affordable therapy sessions, making professional support more attainable for users. Additionally, we will focus on continuous content updates, enhancing user confidence and engagement while keeping the app dynamic, relevant, and supportive in their anxiety management journey.
What I’ve learned
Research and testing emphasized the need for an intuitive, well-structured experience that helps users feel confident and supported. While features draw users in, a seamless UI/UX keeps them engaged and builds trust.
Key takeaways:
A one-size-fits-all approach isn’t effective for anxiety management—research and testing revealed the need for personalized support and accessibility to enhance user engagement.
Integrating a strong community aspect provided users with a sense of belonging, making the app more than just a tool but a space for shared support and motivation.